Hi, I'm Daniel Martinovic👋
Computer Engineer turned Entrepreneur. Building, strategic thinking, and forming effective teams are my forte! =>Chat with me on 𝕏
About
Since 2020, I’ve been diving deep into the tech world, learning how to lead and grow startups as an engineer. I scaled uCast, a marketplace that connects podcasters with advertisers, and recently bootstrapped Nodalli, a platform to automate lead generation and personalized outreach. While pursuing my computer engineering degree, I participated in case competitions, securing funding for innovative projects. My experience encompasses software development, consulting, and project management, fueling my passion for startups and SMEs.—they offer unparalleled opportunities to grow, innovate, and create meaningful impact!
My journey has taken me from building algorithms and stateful web apps to pitching ideas and securing funding, all while forming teams to bring products to life. Whether leading technical teams, designing user-focused solutions, or strategizing product roadmaps, I thrive at the intersection of technology and innovation.
Work Experience
Click Into for Bullet Points
Skills
Check out my latest work
I've tackled projects of all scales, from crafting sleek websites to developing robust, feature-rich web applications. Here are some of my top picks.
Nodalli
Co-founded and developed Nodalli, a SaaS platform leveraging AI-driven workflows and APIs (including Zapier, Make, and ChatGPT) to automate lead generation and personalized outreach. Designed scalable architecture using modern web technologies like AWS, Node.js, and React.
uCast
Co-founded uCast, a SaaS marketplace for podcasters and advertisers. Built scalable backend with AWS, Node.js, and Express, and developed dynamic React components. Created algorithms for automated ad matching, improving engagement and retention. Led the engineering team through Agile sprints for rapid feature delivery.
OCT Signal Processing
Developed a low-cost FPGA-based pipeline for Optical Coherence Tomography (OCT), improving image processing speed through stages like data retrieval, upsampling, FFT, and display. Overcame VHDL implementation and UART data bottlenecks, with future work focusing on optimizing communication protocols and exploring SoC implementation for better performance.
CUTC
Led the Canadian Undergraduate Technology Conference (CUTC) as Chairman, organizing an event with 3,000 attendees and 40+ speakers from top tech companies. Managed a national team, securing sponsorships, coordinating charitable donations, and overseeing giveaways. Delivered a successful conference that fostered networking and knowledge-sharing among future tech leaders.
..and some more
During my university years, I participated in numerous startups, projects, hackathons, and case competitions.
- V
Vimto
Co-founded Vimto, a SaaS platform that automates sales funnels for startups and SMEs. Leveraging NLP-driven personalization for copy and outreach. Designed to scale internationally, Vimto empowers businesses to penetrate new markets and book high-value client meetings. Pitched and won $15,000 at DMZ - O
OneStop (Mobile App)
Prototyped an app enabling small retailers to digitize their inventory and reach customers online overseas in Turkey. Secured $7,000 in funding and received the Dean's Student Award for Social Innovation. - S
Samsung x Symcor IoT Case Competition
Proposed a $1.2B IoT-dedicated microprocessor standard for Samsung to enhance device security. Designed a concept leveraging low-frequency bands and PUF technology to address security concerns and drive adoption of IoT chip series. Awarded First Place & Most Creative Solution. - C
ConnectIT Case Competition
Developed a two-part solution integrating sensor networks with Twilio and Google APIs using Python scripts to monitor building conditions and real-time SMS alerts. Awarded First Place & A Cool Smart Watch :) - V
Virtual Assistant for Home Automation
Designed and implemented a home automation system using ESP32 devices, enabling real-time data collection, image processing, and smart visualization for efficient face recognition and power optimization. - S
SMS Weather Alerts (Python + Twilio)
Built a Python script integrating Twilio API to deliver real-time weather alerts via SMS, leveraging OpenWeatherMap data to provide customized notifications for users. - G
Global Trade Visualizer
Scripted a Jupyter notebook that visualizes global import and export data for countries using interactive choropleth maps, providing insights into international trade patterns and economic trends. - H
HairPact (Mobile App)
Developed HairPact, a telehealth platform leveraging AI and computer vision to provide personalized hair restoration assessments, prevention strategies, and direct connections to surgeons, transforming the hair loss care experience. - c
ch4tspace (Extension)
Built a Chromium extension enabling real-time chat channels for users on the same URL. - S
StudyBeacon
Web app connecting students with shared university courses, enabling real-time study session alerts and collaborative note-sharing to enhance academic engagement. - S
Synergy
Designed a two-sided marketplace connecting buyers and sellers of commodities, streamlining large-scale transactions.